As the summer of 2009 comes to a close, Im proud to say Coldwell Banker Real Estate has had an amazingly successful year-to-date, filled with awards and accolades from the likes of J.D. Power and Associates and the Wall Street Journal. With the Fall season approaching, I thought this would be an excellent opportunity to take stock of what weve been able to accomplish so far this year.
While other real estate companies have retreated during the recession, Coldwell Banker has continued to deliver game-changing moves that put the brand out front, attract consumers for the long run and, in turn, change the way business is done both in the U.S. and internationally.
Coldwell Banker initially broke new ground this year in March with its use of Microsoft Surface as a new way of engaging homebuyers. Microsoft Surface turns an ordinary tabletop into a vibrant, interactive touch screen that stops consumers in their tracks when they see it.
Through the touch of a hand, consumers can expand or contract the search area and locate listings, Coldwell Banker offices, and area amenities. Coldwell Banker affiliates are planning to utilize Microsoft Surface in malls, airports, hotel kiosks, high traffic offices, etc. to augment their local marketing efforts.
After our debut of Microsoft Surface, Coldwell Banker really began to stake a claim as the most innovative real estate company in the world today with the launch of On Location, the Coldwell Banker YouTube channel, in early May.
Previously an untapped real estate resource, YouTube and its parent company Google eagerly collaborated with Coldwell Banker to debut On Location. Utilizing the ultra-local insight Coldwell Banker affiliated sales professionals offer, consumers can now fully engage in real estate search and discovery, and drill deeper into the home buying and selling process.
On Location takes Coldwell Banker agent profiles out of words and static images and into the vibrancy of video. Our sales associates now go to market with a differentiator that allows their personality and professionalism to shine through and instantly connect with consumers. Likewise, properties can gain a greater first impression than a series of photos can ever provide. To date, more than 300,000 have viewed the video content and agents have already posted more than 3,000 videos, to make On Location one of the most robust channels on YouTube.
Coldwell Banker On Location complements the brand’s flagship Web site (www.coldwellbanker.com) and extends the company’s robust social media platform, which includes Facebook pages for the brand and its two founders, Colbert Coldwell and Arthur Banker, a Twitter feed, and profiles on Flickr and FriendFeed. And the excitement of our recent Iphone application announcement underscores even more how Coldwell Banker continues to raise the bar with interactive real estate technology.
We are on TV, on the Web, on mobile phones. Our ‘get listings anytime, anywhere’ mantra is working.
We flexed our muscles during Coldwell Banker Legislative Week in late spring. Just days after so many Coldwell Banker broker/owners and managers met with U.S. Congressional leaders, I ventured to Capitol Hill and met with key members of the House and Senate, as well as the media, to have a dialogue on the critical issues still facing the real estate industry.
The leadership role we have in the industry is because of our agents, the heart and soul of the Coldwell Banker organization.
This summer, a respected third party has also recognized how good you are. Coldwell Banker was named the winner of the 2009 JD Power Seller Satisfaction Award in August, validating the fact that we have the best and most dedicated sales force in real estate. And a recent Wall Street Journal survey of its subscribers found Coldwell Banker would be the most considered brand for future transactions. Clearly, our sales efforts are being recognized by consumers.
I couldn’t be prouder of this outstanding brand. Wherever the consumer has come across Coldwell Banker over the past year, they have seen us redefine how the brand, the industry, and the entire real estate process is viewed.
As we finish up 2009 with – hopefully – a renewed real estate vibrancy, I’m confident we will look back on this year as the time when Coldwell Banker took technology by the horns and created a new era in real estate innovation.
Visit any of our Coldwell Banker Island Affiliates in the Caribbean to discuss our products, innovation, and commitment to customer service.
