Coldwell Banker scored highest on the customer-service rankings among home sellers in the annual J.D Power and Associates 2009 Home Buyer/Seller study.
The study measured customer satisfaction with the largest national real estate companies. The most significant factor was the buyer/seller experience with the practitioner (47%). Other factors included overall experience with the office (28%) and satisfaction with special services offered, like referrals to inspectors and lawyers (25%). Home sellers also rated marketing.
Among the related findings:
* Home sellers report that, on average, 3.2 open houses were conducted for their property in 2009, compared with 4.5 in 2008.
* Approximately 64 percent of home sellers used a Web site listing to market their home in 2009, up from 61 percent in 2008.
For both buyers and sellers, the agent was still the most important driver of overall satisfaction. However, the importance of agents declined substantially from 2008, while the importance of additional services increased considerably — by 12 percentage points among buyers and 8 percentage points among sellers. In addition, actual usage of many of these services decreased from 2008.
Coldwell Banker Island Affiliates will meet and exceed your expections of real estate service. Stop by and see what we do so well.
